Even in the times of AI and IoT, businesses don’t seem to have their understanding straight when it comes to QA consulting. Common misconceptions about QA consulting services stem from limited understanding of QA's scope, short-sighted resource planning, and organizational silos. These gaps hinder the recognition of QA's strategic value, resulting in underestimation of its potential to drive quality, efficiency, and innovation across the development lifecycle, ultimately impacting the effectiveness of QA consulting engagements.